Selling In A Tough Economy

Tonight I am moderating an panel discussion for the Ross Business School Entrepreneurs Group.  I am looking forward to a great discussion as we have three entrepreneurs sitting on the panel, each from a different industry, each with a different entrepreneurial story to tell, and each being impacted in different ways by the economy.

In the process of preparing for this discussion, I have been looking on the web to see what others are saying, interviewed several small businesses and even posed a question on LinkedIn. The white paper Selling In A Tough Economy is the summary of the “Top 10” ideas and recommendations that came out of these discussions.